To say that Saudi Arabia have great expectations when it comes to the sport of golf it’s an understatement; after creating the LIV Golf that rocked the convention of the sport.
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To associate the sport of golf in Saudi Arabia with the rest of the world. Once we talk about Golf we also thing Saudi Arabia.
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The mental image of Saudi Arabia it’s not associated with green fields or even the sport pleasure due to the idea of the extreme heat the country naturally undertakes.
The universal “feeling” about Saudi Arabia it’s not favourable to attract the Golf community.
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The opportunity exist on another mental construction about Saudi Arabia:
“They are all rich”
“It’s a petrodollar country”
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What if we develop the only par-3 golf course where all achieved Hole-In-One will give you 1 Million Dollars?
We will capitalise on the common perception of “rich Nation” to bring Golf enthusiast to explore a country and try to win the 18 million dollars challenge.
The investment in the sport of golf in Saudi Arabia is clear and can be easily felt once a player decides to experiment the unique golf courses in the kingdom.